Forthright

Forthright is a complete website for a law firm or a solo lawyer who acts for people and small businesses. The home page asks what you need help with, in the words people use on the phone: I lost my job, my landlord kept my deposit, I need a will. Pick one and a card answers with the first step, how long it usually takes, the fee and the lawyer who leads that work, with a button that carries the situation into the booking form. The first screen is one photograph that runs to the edges and fades into the page under the headline. The palette is a cool paper white with deep ink panels and one poppy-red accent, with no gold, columns or gavels.

It has 14 page types: home, practice areas and a page for each with what it covers, how it usually goes, the time and the fee, people and a profile for each lawyer, results with a filter and a disclaimer wherever they appear, insights and articles, a fees page with fixed fees and hourly rates, about with a regulatory statement, a booking form with day, time and a conflict-check field, privacy, a disclaimer and a 404. Lawyers, practice areas, results and articles are each set once and every page reads from them.

Every page is designed in light and in dark, with a toggle in the header, and the layout adapts to desktop, tablet and phone, where Call and Book stay in reach. The firm, its lawyers, fees and results are invented, and the photographs are for demonstration only, so replace them with your own and check your local rules on legal advertising before you publish.